Wednesday, August 19, 2009

New Logo Design for BET's 106 & Park Freestyle Champion

Fatigue - Paid All Day (106 & Park)

Fatigue : Music Video : Paid All Day

I was approached on Myspace by this MCEE called Fatigue. He needed an insignia, so I cooked this up within a week. I must've given him like 3 logos until he finally saw the one that he liked. Wasn't too much trouble. I just drew an eye, traced it in illustrator and then just copied it and inverted it.

The concept behind the eyes was that they were suppose to be 2 Fs (Fly Flow Entertainment). I tried making them look more like letters, but it wasn't working. So I just suggested the concept in the typography.